Tracking and Analytics
Online by its very nature is 100% accountable. Working with you to generate traffic to your site is only the first step. Tracking and analysing users customer journey and online behavior through to either sale/inquiry is where our expertise lies.
Analytics packages can sometimes be a labyrinth but we’ll help you understand online metrics and get them growing in the right direction. We’ve worked with the market leaders like Google Analytics (our experts are Google Analytics qualified), Coremetrics, NedStat, Intellitracker, Omniture, Web Trends, and Hitwise right through to bespoke in house solutions.
We also use cutting edge adtracking and bid management softwares including DoubleClick, Kenshoo, DC Storm, Marin and Atlas.
When it comes to optimisation, we take a holistic approach. We’re of the view that the best optimisation happens when everything is working in perfect harmony.
Important metrics don’t only take place just on the web. Working with goals specific to your business, we can track anything from footfall, phone calls and leads to absolutely anything that’s important for you. If our wealth of experience doesn’t provide an initial solution, our inventiveness will no doubt prevail.
We believe in measurement and results transparency. There is no hiding place online.
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