October 2011 SEO News Summary

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3rd November 2011

Google Algorithm change expected to impact 35% of results

Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. That is larger than the Panda update which impacted 12% of the searches conducted.

30th October 2011

Google now index Facebook comments

Search behemoth Google has finally upgraded the abilities of its search bots to index AJAX and JavaScript, meaning the comments you post on any website that features Facebook or DISQUS commenting (and others) systems will be now be visible.

28th October 2011

Google Incorporates Google+ into Rel=Author display

  • Circle counts — you can see how many people have the author in Google+ circles.
  • Add to circles — in the case above, the Author is in a circle called “Search Engine Land.” If he wasn’t in any of the circles, there’d be a gray “Add to circles” button there.
  • Comments — at the bottom, you can see how many comments there are on the Google+ post (not the original Search Engine Land article) when the author shared this “Bing Promotes Firefox” story. There’s also a link there to drive traffic to the Google+ post.
SEO October Marketing Report

19th October 2011

Visualising visitor flow in Analytics

The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. You’ll find this visualizer on the left hand navigation menu, where you’ll see a new “Visitors Flow” link under the Visitors section.

Nodes are automatically clustered according to an intelligence algorithm that groups together the most likely visitor flow through a site.

18th October 2011

Google encrypts personalised search queries

Many users will find yourselves redirected to (note the extra “s”) when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe. You can also navigate to directly if you’re signed out or if you don’t have a Google Account.

5th October 2011

Webmaster tools in Google Analytics for everyone

The Webmaster Tools section contains three reports based on the Webmaster Tools data that Google hope will give a better sense of how your site performs in search results. We’ve created a new section for these reports called Search Engine Optimization that will live under the Traffic Sources section. The reports you’ll find there are:

  • Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
  • Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
  • Geographical Summary: impressions, clicks, and CTR by country

3rd October 2011

Google Launches Trusted Stores

Google is launching an e-commerce certification program this morning called “Trusted Stores.” The company says that it’s trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is backing its program with $1,000 in consumer purchase protection.