Mobile Marketing

Fusion Unlimited Approach to Mobile Marketing

At Fusion Unlimited we build bespoke mobile marketing strategies which leverage the huge opportunities that mobile advertising can reap for advertisers, including;

• Best practice guidelines to optimise mobile enabled websites and apps for search engines in natural search

• Bespoke PPC (pay per click) mobile campaigns; understanding search queries are different through mobile therefore adapting keyword lists, utilising additional features such as click to call, click to download app, click to download vouchers – and with 1 in 3 mobile search queries having a local intent – integrating location extensions to direct users through to their local store

• Being first to market at launching a mobile affiliate program that rewards affiliates for sales made through mobile devices

• Leveraging multichannel retailing to drive users from their mobiles into stores

• Using proximity marketing to target users who enter specific catchment areas to encourage them to visit stores

• Targeting specific users by their age, gender, likes

• Targeting specific devices (iPhone, Android)

• Targeting specific networks (O2, Orange)

• And much more