61% of people research Christmas gifts on social media
A survey carried out on social media shows online shopping now beats instore, with 72% of respondees looking to Facebook to research their gift ideas.
Mashable’s latest infographic illustrates the power of online shopping this Christmas, predicting that 66% of people will be shopping online this year and 38% have already started their Christmas shopping.
Despite the research being carried out with American respondents, the section on the types of offers that make people more likely to purchase from a particular retailer provides a focus for your online Christmas promotions:
- Free shipping – 32%
- Sale – 23%
- Experience with retailer – 17%
- Multiple items purchased from retailer – 11%
- Earn points towards future purchases – 6%
- Free returns – 5%
The research specifically covered Christmas shopping but the above statistics are likely to be reflective of online shopping at any time of year.
