SEO Increases Revenue by 117%
A brief background
Wynsors World of Shoes are a UK retailer specialising in value footwear. With a strong off -line presence built up from over 55 years in business they sought our help to improve their traffic, conversions, and revenue via natural search results.
The objectives
- Ensure the site is search engine friendly & optimal
- Increase non-branded traffic & revenue
- Increase viability for seasonal keywords
- Increase number of non-branded transactions
- Improve rankings for keywords
What we did
We compiled an extensive technical site audit and worked closely with web developers so as to ensure the site was fully optimal. We then conducted thorough keyword research paying attention to seasonal trends in order to formulate an effective keyword strategy.
What we achieved
Natural search traffic
Increased overall natural visits by 70.1% and non-branded natural visits by 132.3%
Natural search conversions
Increased non-branded conversions by 126.6% and overall natural conversions by 38.4%
Natural search revenue
Increased non-branded revenue by 117.8% and overall natural revenue by 34.08%
Natural search phrases
Increased non-branded phrases used to reach the site by 48% and overall by 72%
Over 30 no.1 positions
Increased rankings for core and seasonal keywords including over 30 number 1 positions
Testimonial
“Fusion already ran our PPC and a ffiliate activity and then we decided to bring all online marketing activity under one roof. From the off the service and support has been excellent.
Fusion are extremely pro-active in their approach and spent a lot of time fully researching our website and business. I am very impressed with the service Fusion has given to us and have certainly not looked back since making the decision to use them.”
- Mark Chalmers – Finance Director, Wynsors World of Shoes
