How to use Data from Social Media to Determine your Marketing Plan
Copyright Abrinski – Flickr The opportunity in mining social data to better inform business decisions is met equally with the challenges of converting something so vast and varied into meaningful insight. In my opinion, it’s important to provide some differentiation between the functions Social Media and Social Analysis provide. In the context of business practice, [...]
Continue Reading This Post »Fusion Unlimited are hiring! SEO Job Opportunity in Leeds
Job Description: SEO Executive Reporting to: Head of Natural Search / Account Director Scope We have a very exciting opportunity available for a candidate who is looking to develop their organic search skills, working on some of the UK’s most exciting brands. Experience is preferred but we will consider recent graduates with relevant or transferable [...]
Continue Reading This Post »Yahoo Site Explorer Is No Longer!
Yesterday, November 21st, Yahoo Site Explorer was taken down. In it’s place is the following: With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic [...]
Continue Reading This Post »Ensuring the Integrity of Your Site this Christmas
In the face of economic austerity, UK shoppers are expected to splash out a huge £8billion online this Christmas. With such impressive figures being touted by online retail body IMRG, it’s essential that businesses are taking the correct steps to avoid their websites dropping offline as hordes of shoppers rush to make last minute purchases. [...]
Continue Reading This Post »Google’s “Freshness” Update
Google announced a few days ago that there was about to be an algorithm update in order to improve their ability to determine to what degree results should be up-to-date. An example Google used to explain how this change will affect users, was that if you were searching for a recipe, it wouldn’t matter whether [...]
Continue Reading This Post »Business Pages Launch on Google+
Continuing their bounding onslaught into social networking, Google have today launched Plus Pages. Although boasting around 40million members already, Google have played to their strength by allowing Pages to now show up in SERPs and have also introduced a feature called Direct Connect which reconfigures of the + operator as a way of following Google [...]
Continue Reading This Post »October 2011 SEO News Summary
3rd November 2011 Google Algorithm change expected to impact 35% of results Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches. That is larger [...]
Continue Reading This Post »Top Tips for Christmas Promotions Point to Social Media
61% of people research Christmas gifts on social media A survey carried out on social media shows online shopping now beats instore, with 72% of respondees looking to Facebook to research their gift ideas. Mashable’s latest infographic illustrates the power of online shopping this Christmas, predicting that 66% of people will be shopping online this [...]
Continue Reading This Post »Google can now see what you’re saying on Facebook
Search behemoth Google has finally upgraded the abilities of its search bots to index AJAX and JavaScript, meaning the comments you post on any website that features Facebook or DISQUS commenting (and others) systems will be now be visible. Although the development has been taken well throughout the tech community, the fact that the first [...]
Continue Reading This Post »Can Facebook’s New Open Graph Change Publishing?
The future of publishing has been on rickety foundations ever since increasing use of the internet to consume and create media has been eating away at traditional distribution vehicles. Whilst some brands have hid behind pay walls, taken up Apples offer of in-app purchases or simply refused to move online, Washington Post and The Guardian [...]
Continue Reading This Post »
