Key Takeaways From Ion Search Marketing Conference
As ‘Marketeers’ there’s nothing we enjoy more than getting together with like minded people in the industry, listening to some influential speakers & enjoying a pint with said like minded people and speakers. So, a few of us from Fusion Unlimited couldn’t pass up the chance to attend the Ion Search Marketing Conference right here [...]
Continue Reading This Post »AdWords Enhanced Campaigns – The Future of Paid Search in a Multi-Device World
Last night Google publicly announced AdWords Enhanced Campaigns, a major update to the AdWords system due to be rolled out for all advertisers over the next few months. The industry is fiercely debating the potential consequences, but at this stage one thing is certain, the changes will have a huge impact on way paid search [...]
Continue Reading This Post »SEO Market Update September
Facebook removing fake likes. Facebook this month have started deleting thousands of fake user accounts and “fake likes” on the social network. Pagedata found that some of the biggest changes were for Zynga’s Texas HoldEm Poker page losing more than 96,000 likes whilst Lady Gaga and Rihanna also lost a massive amount of likes. This [...]
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Google update SERP’s for notable people
Google have updated their SERP pages which now shows the “people also search for” along the top of the page. This fits in alongside the Google carousel idea which is currently being implemented all over the world. This method shows the bar at the top of search pages for notable people such as “Cristiano Ronaldo” [...]
Continue Reading This Post »How to use Facebook Promoted Posts
Understanding EdgeRank to understand Promoted Posts Facebook newsfeed space is valuable, but it is also highly limited. Every minute there are around 500,000 comments, 300,000 status updates and 150,000 photos uploaded to the social media site. With all this content flying around, Facebook needs to filter out the less interesting bits and give users relevant content [...]
Continue Reading This Post »Google embraces the Olympics
Olympics fever has hit the UK and swept across the entire British Isles, keeping us glued to our screens as we watch one of the greatest sporting events in the world. If you search for the Olympics on the right hand side of the page you can see an informative sidebar which displays information such as [...]
Continue Reading This Post »Have You Been Penalised by a Google Panda update? We Can Help!
Working in online retail marketing for over ten years we have to stay ahead of any changes in search mechanics. Consequently, we’ve been recently approached by a website questioning how they’d lost a large volume of natural traffic and their ranking overnight. We were able to advise the company on the reasons why and let [...]
Continue Reading This Post »Say Goodbye to Google Places and Say Hello to Google+ Local
As of today around 80 million Google Places pages have been converted into the newly named Google+ Local. This of course is a Places merge into Google’s tenacious social network, Google+! Searchers will now be able to access the new pages from within search results, Google Maps or direct from their Google+ page via a [...]
Continue Reading This Post »Halfords Wins Social Media Award For Innovation
Fusion Unlimited are delighted to pick up the 2012 Yorkshire Digital Award for Best Use of Social Media for their work with Halfords. The Insider’s Digital & Technology Awards celebrates the region’s most innovative of online businesses. The judges chose Fusion Unlimited as the overall winner in the social media category because of our strategic [...]
Continue Reading This Post »Google Incorporate ‘Thank Them’ Button Into SERPs
I recently got an email from someone in my Google Plus circles thanking me for helping them find Google’s keyword research tool that I had shamefully +1′d in a bid to aid my self promotion (Danny, Peter, Rand and 6 others, don’t pretend you were trying to be helpful!). I thought this was some kind [...]
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